Motivation Management Service Institute

MMS Worldwide Institute, LLC

MMS is the Original Coach Training. With a 40+ year track record of successfully training coaches, managing change projects, consulting Fortune 500 companies, and coaching executives through successful careers, MMS Worldwide Institute, BV is a pioneer in the field of human development. Launched in America in 1974, and then in 1988 in the Netherlands, and in 2012 in Thailand, Asia, MMS has demonstrated vision, constancy, professionalism, integrity, and a profound “wholistic” approach to human and executive development. With longevity, experience, and responsiveness, MMS has conducted global, multi-cultural facilitation, and professional development programs for leaders, managers, coaches, executives, and people who want to align who they are with what they do.

Dr. Chérie Talks MMS Coaching


  • “Safety and Permission” are the cornerstones of our teaching methods. Integrity, ethics and confidentiality are the essence of who we are.

  • Customized for Chinese executives, differing styles, beliefs, attitudes, and behaviors are addressed to work most effectively in both East/West paradigms.

  • Your ICF certification is a highly-valued credential adding to your credibility in the workplace

  • 4. Following the completion of our MMS CERTIFIED EXECUTIVE TRANSFORMATIONAL ACTP, you will be supported by our coaching credentialed faculty.

Dr. Chérie Carter-Scott, MCC

Master Certified Coach - MMS Director of Training and CEO

Dr. Chérie Carter-Scott, known around the world as “The Mother of Coaching,” is an ICF MCC, founder of MMS, and a NYT #1 bestselling author, and holds a Ph.D. in Human & Organizational Development. In the last 5 decades, she has worked with Fortune 500 companies, entrepreneurs, individuals and coaches through meaningful life and career transitions.

Her focus is on restoring emotional safety and balance so her clients can discover their inner fulfillment and happiness. By guiding clients through life’s challenges, she helps them construct their roadmap through setbacks, uncertainty, and myriad possibilities to build their foundation for self-confidence and happiness.

Chérie has written 18 books, including NYT #1 Bestseller If Life Is a Game, These Are the Rules.

Her clients have included Microsoft, Ford, BCG, Cigna, IBM, American Express, KPMG, Chevron, DHL, Estee Lauder, Burger King and dozens more. She has appeared on The Oprah Winfrey Show, The Today Show, CNN and more than 400 radio, TV, print media, and internet exposures worldwide.
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Transformational Life Coaching


We are the original and oldest Coach Training on Earth...#1 since 1974!

MMS Worldwide Institute’s Transformational Executive Coach Training is the original, oldest and highest standard of coaching excellence in the World. We have been conducting our MMS Coach Training when presented by Dr. Chérie Carter-Scott, MCC the “Mother of Coaching” started the coaching industry in San Francisco in 1974 when she trained her first coaches. 

We have been conducting our MMS Coach Training when presented by Dr. Chérie Carter-Scott, MCC the “Mother of Coaching” started the coaching industry in San Francisco in 1974 when she trained her first coaches. In the 70's we expanded throughout North America, in the 80’s in Europe, and in the last six years in Asia. We currently offer training in the Netherlands, Thailand, Vietnam, Dubai, and the US. 

The MMS Transformational Executive Coach Training is over 125 ICF Accredited hours. The training is presented online twice a week in 3-hour modules. The hours are TBD on Tuesday and Thursday evenings. There are also ten mentoring sessions that are included in the training, along with a three-month subscription to the MMS Virtual Training with additional coaching videos by Dr. Chérie. Supporting documents and videos will be accessible on our E-learning platform. This program is accredited by ICF through this ACTP at the PCC level. The best-seller, Transformational Life Coaching, is co-authored by Dr. Chérie Carter-Scott, MCC and Lynn Stewart, MCC is one of the primary coaching textbooks for the program. There are a variety of other recommended books and videos, including Dr. Chérie's five other books related to coaching effectiveness. Dr. Chérie's titles are available in e-book format and in audiobook format. You purchase your preference on’s website. Graduates will receive MMSWI/ICF certificate at the PCC level when they demonstrate their competency. 

Our faculty includes, Master Certified Coach, Dr. Chérie, “The Mother of Coaching,” world-class trainers: 3 MCCs, multiple PCCs with over 150 years of combined experience with our coach mentors in English, Dutch, German, French, Hungarian, Thai, Vietnamese, and Chinese. To reinforce the learning, we offer the (Virtual Training with (74) five-minute modules = six hours). MMS VT Coach Training offered for personal growth and professional training. 

We have a strong brand and track record globally since 1974, delivering over 140 MMS Accredited ACTP courses globally!

What Graduates Say About MMS Worldwide Institute

I am forever grateful

Dr. David King Keller Author, Entrepreneur, and Strategist

Because of my MMS Executive Coach Training, I enter into an intentional space that allows me to approach every session with complete confidence, knowing that I can support the client in achieving their desirable outcome. No other training has given me the education, experience, and skillsets to approach every session with that same level of calm, mindful, and peaceful confidence. MMS has a very special quality that other training programs do not. MMS provides their students with not only phenomenal coaching skills but through their unique style of education, I was provided with a deep-seated belief that I could walk into any situation and produce a positive result. The personal development aspect augments the ICF Core Competencies in a profound way. I use my MMS skills in every aspect of my professional and personal life. I have a better, more loving relationship with my wife because of MMS. I have the internal self-esteem that comes from having helped thousands of people because of my training with Dr. Chérie Carter-Scott, Lynn Stewart, and Michael Pomije.

Everything I have been searching for

Amelia Zhou - Former Global HR VP of Philips Domestic Appliances

The power of awakening, the presence, the connection to one’s inner wisdom, and the purpose of encouraging others to be brilliant in their own lives, closely resonate with me. I have experienced several transformational moments in my life, from an entrepreneur to a corporate employee, from a China country HR Head to a global HR leader, from partnering with business leaders to leading the global function on leadership development programs for Philips. But why have I just kept going and the satisfaction and joy did not fully land in me? What do I want out of life? With these doubts in mind, I embarked on the MMS coaching training program. During the training I became more and more aware that I was changing from within. I began to embrace the unknown possibilities and build up more positive energy around me. Dr. Chérie is the most knowledgeable, pacesetter in coaching. I am glad to know that she is going to lead the TECC from China/Asia. A learning program led by her will be a journey of faith, trust and love. Use this area to describe the image or provide supporting information.

Prepared to enter the world of professional coaching

Kathleen Mercier, HR Senior Leader Cigna Healthcare

Dr. Cherie’s MMS Coach Training fully prepared me to enter the world of professional coaching through her materials and invaluable hands-on experience. Her training materials are crisp and thorough, making it easy to understand the technical elements of coaching. Most importantly, the demonstrations and actual practice coaching removed my fear and made it possible to immediately begin coaching at the end of the course.

Some clients who have utilized our MMS Coach Training are:

KPMG, Webster University, Prudential, J&J, Thai Bev, Unilever, Hay Group, P-PAC, ABN-AMRO, RABO Bank, ING, RBS, Verizon, McKinsey, MGM Resorts, US Air National Guard, Island Ziekenhuis, Deloitte, Philips, Aberkyn, Coast Valley Properties, AIMMS, Adnovate, DSM, BCG, Chevron, and many others. 

We would like to offer you a complementary Intake session to determine if our program is a match with you.

We look forward to our Intake to get to know you and discover your program objectives.